LinkedIn & Personal Branding Watch LinkedIn has introduced Collaborative Posts globally: members and Company Pages can publish jointly with up to five other members or Pages. The format supports text, video, images, third-party links, documents, polls, events and celebration posts. LinkedIn’s Help guidance says the feature is rolling out gradually, so it may not yet

LinkedIn’s strongest format is still the useful document  Socialinsider’s 2026 LinkedIn benchmark analysed 1.3 million business posts across 16,645 LinkedIn pages. Native documents averaged 7.00% engagement, the strongest format in the benchmark. While Q2 2026 link posts averaged 3.30% & native document engagement went up 14% year on year. What this means for your MSP:

LINKEDIN NOW REWARDS SAVES AND SHARES, NOT LIKES  LinkedIn’s algorithm overhaul is fully in effect: saves and direct shares are now the primary ranking signal for B2B content, and a post with 200 saves and 50 sends can outperform one with 2,000 likes by three to five times in reach. Personal profiles are also still