Mastering SEO and AEO
At Techreach Agency, we specialise in MSP marketing in the UK, helping managed service providers grow through strategies that generate genuine leads. In 2025, relying on social media or paid ads is not enough. Those still matter, but the MSPs who truly stand out are the ones who also show up where prospects are searching, provide clear answers instantly, and turn interest into action. Here’s where many MSPs are missing opportunities, and how you can gain the edge.
Why Local SEO is Essential for MSP Marketing UK
Most MSPs serve a specific region or vertical, yet many still rely on generic service pages that don’t reflect buyers’ search patterns.
Strong local SEO puts your business in front of prospects immediately. What works today:
- City-specific landing pages such as “IT Support Edinburgh” or “Cyber Security Services in London”
- Industry-based case studies that highlight results in your local market
- Google Business Profile optimisation with regular updates, reviews, and answers to questions
When decision-makers type “MSP near me” or “IT support in Glasgow,” your business should be the one they find.
Answer Engine Optimisation (AEO) & AI Search Models
Search has evolved. Buyers don’t just rely on Google anymore; they’re using AI-powered tools like ChatGPT and Microsoft Copilot to ask questions such as:
- “Best MSP in Birmingham”
- “What does Cyber Essentials cover?”
These tools pull content directly from websites. To be chosen, your MSP needs:
- Structured Q&A content that is clear and direct
- Authority-led blogs that build credibility
- Regular updates to keep answers relevant
By optimising for both Google and AI-driven search, you increase your chances of becoming the go-to answer, a decisive advantage in today’s market.
Websites That Convert, Not Just Inform
Ranking in search is only half the battle. If your website doesn’t convert, leads slip away. Too many MSP sites look the same: filled with jargon, light on proof points, and missing strong calls to action.
A modern MSP website should:
- Use clear messaging that speaks to business decision-makers
- Display trust signals such as accreditations, testimonials, and case studies
- Include strong calls to action, book a demo, request a free audit, download a guide
- Load quickly and work seamlessly on mobile devices
Your website shouldn’t just be a digital brochure. It should be your hardest-working salesperson.
Why Video Should Be in Every MSP Marketing Strategy
If SEO and websites help you get found, video builds the connection. A short, authentic video from your team can often build trust faster than polished corporate messaging.
Ways to use video in MSP marketing include:
- Repurposing blog content into quick LinkedIn explainers
- Adding short introduction videos to landing pages
- Sharing customer stories and testimonials
Video makes your MSP brand feel more human, and people choose providers they trust.
The Formula for MSP Marketing Success in 2025
For MSPs in the UK, the winning approach this year is straightforward:
- Be local – Optimise for the areas you serve
- Be the answer – Own the snippets on Google and AI-driven search
- Be conversion-ready – Build websites that generate leads, not just clicks
- Be human – Use video to build authentic trust
At Techreach, we don’t believe in generic campaigns. We create bespoke MSP marketing strategies that make your business the one prospects remember and choose.
Ready to grow your MSP with strategies that deliver results? Contact us today.